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The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark
— Michelango Buonarotti
Clients Kristie Allen Clients Kristie Allen

Your Ideal Client Might Change—And That’s Actually a Good Thing

You have something unique to offer this industry, and it might take a little trial and error to find your sweet spot. You may start out thinking you only want to photograph newborns, but discover that you actually love the energy of events. You might be convinced seniors are your dream clients only to realize that toddlers (yes, even the wild ones) bring you the most joy.

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